About
Creative Journey
After graduating from a German university, I spent five years in broadcast design, progressing to Art Director at a Ukrainian broadcast company.
Moving to the Netherlands, with Dutch as my fourth language, I reassessed my skills and ambitions and decided to pursue my long-standing passion for fashion. Breaking through a highly competitive field, I navigated the fast-paced, ever-changing landscape of the industry, thriving for over four years.
PUMA became my fast-track training ground - a place to refine my craft, push creative boundaries, and inspire others while delivering exceptional work. Across hundreds of projects, platforms, and mediums, I’ve led initiatives small and global in scale, extending brands, defining new creative directions, and bringing iconic sports moments and product innovations to life.
The most rewarding part? Leading with purpose and sharing the journey with colleagues - work that challenges, inspires, and fills my cup every day.
Numbers
4+
Years in fashion
10+
Years a a freelancer
Brands
Creating designs that respond directly to the audience’s needs.
Noah Bennett
Founder
Emma Lawson
Creative director
Ethan Reyes
Developer
Olivia Turner
Brand strategist