Levi’s Giftgiving Campaign

Levi’s Giftgiving Campaign

A traditional yet refined holiday aesthetic shaped this campaign, built around a minimalist set design and a distinct seasonal color palette of burgundy red and deep cool green. Subtle Christmas elements — tree branches, charms, lights and ribbons — were used as complementary props to highlight the Levi’s products, creating a festive atmosphere that feels simple, modern, and warm.

I contributed to the campaign as the Art Director and Content Creator.

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Designed to elevate the gifting experience, the campaign delivered cohesive storytelling across digital and in-store touchpoints — from on-site and paid social to immersive retail activations.

The result was high-impact content that resonated with consumers, strengthened brand presence, and optimized conversions across key E-commerce markets.