New Year On-Air Branding

New Year On-Air Branding

Art direction and on-air design for TET TV’s holiday season branding, developing a festive yet contemporary visual identity.

The concept avoided traditional clichés, instead celebrating the joyful energy of the season through dynamic party elements like tinsel, lights, glitter, and confetti.

Structured in three phases — from anticipation to celebration and wind-down — the package included a full set of idents and promo videos that seamlessly connected with voiceovers to deliver a vibrant, cohesive viewer experience.

‍

‍