PUMA Swim Campaign
Art Direction
PUMA Swim Seasonal Campaign
Art direction and on-set supervision for PUMA’s seasonal Swim campaign, built around the concept of Forever — a celebration of timeless classics. The visual approach focused on clean, uncluttered imagery that lets the product breathe, emphasizing confidence, simplicity, and effortless style.
Shot in an outdoor public pool within an urban setting, the environment brings a sporty yet playful atmosphere, with natural posing and relaxed styling enhancing the overall authenticity. Clean backdrops, direct-to-camera moments, natural light, and minimal gestures shaped a campaign that feels modern, relatable, and confidently understated.
