Spring On-Air Branding

Spring On-Air Branding

On-air branding for TET TV’s spring season, inspired by Stravinsky’s music and Diaghilev’s ballet The Rite of Spring. The concept explores the geometry of the human world - with the circle symbolizing femininity, the square masculinity, and the triangle androgyny.

Through rhythmic motion, color, and form, the identity transforms musical harmony into a bold visual language celebrating balance, energy, and transformation.

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