Fanwear E-com Collection

Art Direction & Creative Supervision

Led the art direction for the Aston Martin Fawner E-com Collection, campaign combining photography and video production for digital platforms, shaping a visual language that reflects the brand’s refined yet contemporary spirit.

Shot in a unique studio set within a former garage, the location subtly echoes Aston Martin’s motorsport heritage while framing the collection in a modern, fashion-forward context.

Developed the visual concept and supervised the shoot, guiding styling, makeup, posing, and camera composition to ensure a cohesive visual language aligned with the brand’s aesthetic. Oversaw retouching and video post-production to maintain consistency and high production quality across all assets.

The final visuals were implemented on the brand’s website as core marketing content supporting product presentation and online sales.

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Impact

• Established a cohesive visual direction for the brand’s digital content

• Elevated the quality and consistency of product imagery across the website

• Strengthened brand perception through a unified visual narrative

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