Motorsport Look book

Art Direction

Motorsport Look book

Art direction for a studio-based lookbook inspired by the visual language of Formula 1, Porsche, and Aston Martin.

Directed the visual concept and on-set execution, guiding styling, model attitude, posing, and camera framing to translate motorsport aesthetics into dynamic fashion imagery. Despite being shot in a single studio environment, the series maintains visual consistency while highlighting distinct character across the looks.

Impact

• Established a cohesive visual direction for the lookbook

• Translated motorsport aesthetics into a contemporary fashion narrative

• Strengthened the collection’s visual identity

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