New Year On-Air Branding
Art Direction & Branding
Studio Experience Visual Production
Art direction and on-air design for TET TV’s holiday season branding, developing a festive yet contemporary visual identity.
Structured in three phases — from anticipation to celebration and wind-down — the package included a full set of idents and promo videos that seamlessly connected with voiceovers to deliver a vibrant, cohesive viewer experience.
Context
A high-production studio visual experience project combining creative concept development, spatial direction, and full post-production workflow to create a cohesive visual narrative.
Rolle
- Developed the creative concept guiding the visual direction of the production.
- Directed on-set operations including lighting, camera positioning, models staging, and props.
- Coordinated the movement and spatial choreography of talents with camera blocks.
- Worked closely with technical teams to ensure lighting and camera coverage optimally supported the visual concept.
- Owersaw full post-production: editing, color correction, motion graphic integration, and sound design.
- Maintained visual consistensy from initial concept through final delivery.
Technical & Spatial Considerations
- Strategic camera placement for spatial composition
- Lightnig coordination to enhance depth and reduce shadow interference
- Real-time adjusments of blocking and choreography in live studio conditions
- Tailored color grading to maintain visual consistecy
- Motion graphics coordination to fit spatial and temporal needs of the sequence
- Sound design aligned with visual rhythm and narravive pacing.
Impact
Led concept-to-delivery coordination, ensuring spatial coherence and visual clarity throughout production and post-production phases. Elevated production quality by harmonizing lighting, camera movement, model choreography. Improved shoot efficiency and on-set decision-making through proactive coordination of talent movement and technical setup.
