Spring On-Air Branding
Art Direction & Branding
Studio Visual Experience & Spatial Direction
On-air branding for TET TV’s spring season, inspired by Stravinsky’s music and Diaghilev’s ballet The Rite of Spring. The concept explores the geometry of the human world - with the circle symbolizing femininity, the square masculinity, and the triangle androgyny. Through rhythmic motion, color, and form, the identity transforms musical harmony into a bold visual language celebrating balance, energy, and transformation.
Context
A high-production visual expereince project involving conceptual developing, on-set direction, and integrated post-production for multi layerd visual delivery across spatial environment.
Rolle
- Developing and finalizing the creative concept for the visual experience
- Directed live set operations including lithing, camera placement, choreography, and spatial composition.
- Coordinated the movement of talent and props whithin shoot enronments to achieve narrative clarity and asthetic coherence.
- Worked directly with technical crew to align a camera with lighting and stage dynamics.
- Supervvised post-production including editing, color grading, motion graphics, and sound design.
- Ensured alignment between creative vision and technical execution from concept through delivery.
Technical & Spatial Considerations
- Camers palcement optimization for scene composition and talent movement.
- Lighting coordination to enhance depth, reduce glare, and support camera angles.
- Spatial choreography integrated with motion and camera transitions.
- Color grading tailored to broadcast/look consistency across shots.
- Motion design supervision to support narrative pacing and easthetic language.
- Sound desing reinforcing visual rhythm and atmosphere.
Impact:
- Led creative and spatial orchestration from concept through post-production, ensuring narrative cohesion and visual clarity across dynamic spatial elements.Improved on-set coordination efficiency by aligning choreography, lighting, and camera movements with creative objectives.
- Elevated final piece quality though integrated moton graphics and sound design tailored to spatial context.
